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Google Business Profile is the listing customers see when they search for your business on Google or Maps. Connecting it to DMLY lets you read and reply to reviews, publish local posts, see how people find you, and keep your opening hours and business details up to date.
Google Business Profile is not a messaging channel. You cannot send or receive chats, run a Broadcast, or set up a bot on it. It carries reviews only. If you want to message the customers who leave those reviews, do it on WhatsApp.

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What you get

Reviews

Google reviews sync into DMLY, and you can post the public owner reply from here.

Posts

Publish an update, offer or event to your listing. Schedule ahead or delete a live post.

Performance

Daily metrics showing how people find and act on your listing.

Business info

Phone, website, description and opening hours, edited in DMLY and pushed to Google. Name, category and address are read-only.
All four live under Reputation. See Reputation overview.

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Channel or Reputation?

Both. Google Business Profile connects like any other channel, under Integrations → Channels, and the Reputation section reads whatever you connect there. The Connect Google Business Profile button inside Reputation does exactly the same thing as adding the channel — it is a shortcut, not a separate setup. Reconnecting later is always done under Integrations → Channels.

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Connect it

1

Open the channel list

Go to Integrations → Channels and start adding a channel.
2

Choose Google Business Profile

Pick Google Business Profile.
If the option isn’t there, an administrator hasn’t added the Google keys for your DMLY installation yet. Nothing you can change in your Workspace will make the tile appear — ask your administrator or agency.
3

Sign in with Google

Sign in with the Google account that manages the listing and grant access. Google asks for permission to manage your business — DMLY needs it to read reviews and publish replies and posts.
4

Check Reputation

Open Reputation. Your real reviews, posts and performance replace the sample data.
Until a profile is connected, every Reputation tab shows sample data, not an empty page. The reviews, names and numbers you see are made up, and a badge plus a Connect Google Business Profile prompt says so: “Connect your Google Business Profile to manage reviews, posts and performance. The data below is a sample.” Don’t mistake it for your own numbers.
If your plan doesn’t include this, you’ll see Reputation & Reviews isn’t included in your plan. Upgrade to connect a Google Business Profile. Connecting, replying and posting are all blocked until you upgrade.

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More than one location

Connect a Google Business Profile channel per location. When more than one is connected, a Switch location control appears in Reputation and every tab — reviews, posts, performance, business info — follows the location you pick. The choice sticks for your session only: it doesn’t change what your teammates see, and signing out resets it. With a single profile connected, there’s no picker and nothing to choose.

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Reviews in the Inbox

New reviews arrive in the Inbox as their own conversations, alongside your WhatsApp and Messenger chats, so a review doesn’t sit unnoticed in a separate tool. Replying from the Inbox posts your public owner reply on Google. A review has exactly one owner reply, so replying again replaces what you posted before rather than adding a second reply. There’s no back-and-forth here — the customer can’t reply to you, and you can’t message them from the review. You can also reply from Reputation → Reviews using Write a public reply… and Post reply. Same result either way.

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How fresh the data is

Google doesn’t push anything to DMLY, so DMLY asks Google on a schedule: Opening Reputation → Reviews also pulls in anything new, so the tab is up to date without waiting for the next sync. A brand-new review can take a little time to appear — that’s Google’s pace, not a fault.

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Ask customers for reviews

Reputation → Request reviews invites recent customers to leave a review, and there’s a Review link you can share anywhere to collect reviews yourself.
A request only goes out if the contact is reachable on the channel you pick: an email request needs a valid email address on file, and WhatsApp or SMS needs that channel’s identity on the contact. Unreachable contacts are recorded as Failed, so the campaign stays auditable.
You can also ask for reviews automatically at the right moment — after an Appointment or a payment, for example — with a review-request step in a Flow.
If DMLY shows “Your Google Business Profile connection has expired. Reconnect it under Integrations → Channels to restore reviews, posts and performance.”, Google has revoked or expired the access. Reconnect the profile under Integrations → Channels — nothing on Google’s side is lost, and your reviews come back on the next sync.Disconnecting a Google Business Profile channel in DMLY only removes it from your Workspace. Your listing, reviews and posts on Google are untouched.If replies or posts fail while the connection looks healthy, that’s a Google-side approval on the DMLY installation rather than anything in your Workspace — raise it with your administrator or agency. See Logs.

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What doesn’t apply here

  • No broadcasts. Google Business Profile isn’t an option in the broadcast wizard.
  • No message templates. Templates are a WhatsApp thing.
  • No bot setup. Google Business Profile isn’t one of the channels you can put a bot on. A Flow can still start on the Google review trigger — “A customer leaves a review on your Business Profile” — to tag the contact or alert your team, but it can’t send a message back on Google. The owner reply is posted from the Inbox or Reputation → Reviews.
  • No outbound messages. You reply to a review, and that’s the only thing you can send.

Reputation overview

Reviews, posts, performance and review requests in one place.

All channels

What each channel can and can’t do.