Skip to main content
Your Google Business Profile is the listing people find when they search for your business on Google or Maps. Connecting it to DMLY pulls your reviews, posts and performance into the same place you already answer WhatsApp, so you reply to a review without opening another tab, and you can ask happy customers for one straight from a conversation. Prefer to watch first? This walkthrough covers connecting a location end to end.
Reputation is on every DMLY plan, Starter included, so if you buy DMLY directly there is nothing to upgrade for. It is still a per-plan capability: on a free plan, or on an agency plan that leaves it out, DMLY stops the connection before it reaches Google and tells you to upgrade. See Plans.

​
Before you connect

You need the Google account that manages the business listing. DMLY connects through Google’s own sign-in, so you never give DMLY your Google password; you approve access on Google’s screen and can revoke it there later. Until a profile is connected, every Reputation tab shows Preview sample data behind a Connect your Google Business Profile to manage reviews, posts and performance. The data below is a sample. banner. The numbers you see there are examples, not your business.

​
Connect a profile

1

Open Reputation

Go to Reputation and select Connect Google Business Profile. You can also start from Integrations → Channels → Add account and pick the Google Business Profile row.
2

Sign in with Google

Sign in with the Google account that manages the listing and approve the access Google asks about.
3

Choose your locations

On the Choose entity screen, tick every location you want to manage (every location on the Google account is listed) and select Finish Connection. Each location you connect becomes its own Channel in DMLY.
4

Check it worked

Back in Reputation, the sample data is replaced by your real profile: your business name appears in the header, and your reviews arrive when you open the Reviews tab. Open the Business info tab once to fill in the category and address shown in the header.
A connected location behaves like any other Channel: it appears under Integrations → Channels, and you disconnect it there.

​
What connecting gives you

Reviews

Your Google reviews sync into DMLY and your reply posts back to Google. Ratings, reply rate and the star breakdown are calculated for you.

Review requests

Your shareable review link is filled in automatically, so you can ask customers for a review on WhatsApp with no extra setup.

Posts and performance

Publish an update, offer or event to your listing (or schedule one for later) and see how many people found and contacted you.

Business details

Edit your phone, website, description and opening hours from DMLY, with a listing-health checklist showing what’s still missing.
New reviews also land in your Inbox as one-shot conversations, so a one-star review reaches you the same way a customer message does. Reviews refresh on their own about once an hour, and again when you open the Reviews tab (at most once every 20 minutes per location). Each refresh pulls in your most recent reviews rather than your full history, so a listing with hundreds of reviews won’t have all of them in DMLY. You aren’t pinged about old reviews; only reviews from the last couple of days raise a notification.
Google Business Profile is a management channel, not a messaging one. You can’t send a Broadcast to it, and it isn’t a social posting channel. Google also doesn’t allow deleting reviews; you can reply, and that’s it.

​
Connect more than one location

If you run several branches, you don’t connect each one separately: sign in once and tick every location you want on the Choose entity screen. The Reputation module sets no limit of its own, but that doesn’t make locations free. Each location you tick becomes a connected account like any other channel, and it is gated by the same plan caps: your Profiles per channel allowance for Google Business, and your workspace-wide connected-accounts total. Tick more than your plan allows and the connect is refused with the limit named. A plan can also leave Google Business out of its Allowed channels altogether, in which case you cannot connect any. See How plans work. Once you have more than one location connected, a Switch location picker appears in the Reputation header. It sets which location you’re looking at across every tab: Performance, Reviews, Request reviews, Posts and Business info. Your choice sticks as you move around the app. With two or more locations connected, reviews, review requests and scheduled posts are each filtered to the location you have selected. Switch location if a review you expect to see isn’t there.
The Request Google review step in an Automation always uses the review link of the connected location whose name comes first alphabetically. You can’t pick a location on the step, so in a multi-location workspace an automated request may send the wrong branch’s link. For branch-specific requests, send them from the Request reviews tab instead, with the right location selected.

​
Troubleshooting

Google access tokens don’t last forever, and Google can revoke one if the account’s password changes or access is withdrawn. DMLY keeps showing your profile and shows a banner asking you to reconnect. Go to Integrations → Channels and connect the profile again; your reviews, replies and scheduled posts are kept.
DMLY shows a warning explaining what Google returned. If it mentions permissions, reconnect the profile and make sure you approve everything Google asks for, using an account that actually manages the listing.
The Preview badge and the connect banner only disappear once a location is bound to the workspace. If they’re still there, the connection didn’t finish. Start it again from Reputation → Connect Google Business Profile.

​
Next

Reply to reviews

Answer every review from DMLY.

Ask for reviews on WhatsApp

Send tracked review links to recent customers.