Branding only applies on your own domain. On the DMLY app host your clients see DMLY’s
own name, logo and colours. Connect a custom domain first — see
Custom domain. Branding also stops applying while an agency is
suspended.
Set your brand
1
Open the reseller dashboard
Select Reseller Dashboard from your user menu, then go to Settings.
2
Fill in the Brand section
Set Agency name, App name (shown to customers), Logo URL, Powered by link
and Primary color.App name (shown to customers) is what replaces “DMLY” throughout the product — the
browser tab title and the app name your clients read. Agency name is how your agency
is identified internally; it is only used as a fallback if App name is blank.
3
Save
Select Save brand. You see Settings saved. and the change applies on your next
page load on your branded domain.
Logo
Logo URL takes a link to an image you host. It replaces the DMLY logo for your clients. If you leave it blank, your clients see the DMLY logo.Colour
Primary color is a single colour. There is no full palette editor — you pick one colour and DMLY applies it to buttons, links and accents across the app. Light tinted backgrounds keep the platform’s default colour.What Powered by renders
Powered by appears on your public booking pages, on the HTML version of an invoice, and in notification emails. It reads as your brand, not DMLY’s:- The label is your App name (shown to customers). If that’s blank, it falls back to your Agency name.
- It links to your Powered by link. If you leave that blank, it links to your custom domain instead. If you have neither, the label renders as plain text with no link.
There is no switch to remove Powered by. It always renders in those places — the most
you can do is make it point at you. It is omitted from the invoice PDF.
What you cannot change
The dark-mode logo
Only the main logo is branded. Clients using dark mode see DMLY’s dark logo.
The browser tab icon
The favicon comes from the platform and is not brandable per agency.
Removing Powered by
It renders on booking pages, HTML invoices and notification emails with no toggle.
More than one accent colour
One Primary color, no palette editor.
Sending email as yourself
Branding your app name doesn’t change who your clients’ emails come from. To send from your own domain, fill in the Email (SMTP) section on the same Settings page and select Save SMTP. As the confirmation says: set SPF/DKIM for your domain so those emails land in inboxes.Adding your own scripts
The Custom scripts section on Settings injects head and body scripts — analytics, pixels, a chat widget — into your branded pages only. Select Save scripts to apply.Next
Custom domain
Branding needs your own domain. Connect one and verify its DNS.
Client workspaces
Assign plans, suspend or open a client’s workspace.
Plans and billing
Bill your clients through your own Stripe account.
Agency overview
How the reseller layer fits together.