> ## Documentation Index
> Fetch the complete documentation index at: https://docs.dmly.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand DMLY as your own

> Set your app name, logo, colour and Powered by link so your clients see your brand instead of DMLY.

Your branding lives in the reseller dashboard and applies to everything your clients see: the
app name in their browser tab, the logo in the sidebar, the accent colour, and the **Powered
by** line on your public booking pages and invoices.

<Note>
  Branding only applies on **your own domain**. On the DMLY app host your clients see DMLY's
  own name, logo and colours. Connect a custom domain first — see
  [Custom domain](/agency/custom-domain). Branding also stops applying while an agency is
  suspended.
</Note>

## Set your brand

<Steps>
  <Step title="Open the reseller dashboard">
    Select **Reseller Dashboard** from your user menu, then go to **Settings**.
  </Step>

  <Step title="Fill in the Brand section">
    Set **Agency name**, **App name (shown to customers)**, **Logo URL**, **Powered by link**
    and **Primary color**.

    **App name (shown to customers)** is what replaces "DMLY" throughout the product — the
    browser tab title and the app name your clients read. **Agency name** is how your agency
    is identified internally; it is only used as a fallback if **App name** is blank.
  </Step>

  <Step title="Save">
    Select **Save brand**. You see **Settings saved.** and the change applies on your next
    page load on your branded domain.
  </Step>
</Steps>

### Logo

**Logo URL** takes a link to an image you host. It replaces the DMLY logo for your clients.
If you leave it blank, your clients see the DMLY logo.

### Colour

**Primary color** is a single colour. There is no full palette editor — you pick one colour
and DMLY applies it to buttons, links and accents across the app. Light tinted backgrounds
keep the platform's default colour.

## What Powered by renders

**Powered by** appears on your public [booking pages](/appointments/overview), on the HTML
version of an [invoice](/finance/invoices), and in notification emails. It reads as your
brand, not DMLY's:

* The label is your **App name (shown to customers)**. If that's blank, it falls back to your
  **Agency name**.
* It links to your **Powered by link**. If you leave that blank, it links to your custom
  domain instead. If you have neither, the label renders as plain text with no link.

<Note>
  There is no switch to remove **Powered by**. It always renders in those places — the most
  you can do is make it point at you. It is omitted from the invoice PDF.
</Note>

## What you cannot change

<Columns cols={2}>
  <Card title="The dark-mode logo" icon="moon">
    Only the main logo is branded. Clients using dark mode see DMLY's dark logo.
  </Card>

  <Card title="The browser tab icon" icon="star">
    The favicon comes from the platform and is not brandable per agency.
  </Card>

  <Card title="Removing Powered by" icon="tag">
    It renders on booking pages, HTML invoices and notification emails with no toggle.
  </Card>

  <Card title="More than one accent colour" icon="droplet">
    One **Primary color**, no palette editor.
  </Card>
</Columns>

## Sending email as yourself

Branding your app name doesn't change who your clients' emails come from. To send from your
own domain, fill in the **Email (SMTP)** section on the same **Settings** page and select
**Save SMTP**. As the confirmation says: set SPF/DKIM for your domain so those emails land in
inboxes.

## Adding your own scripts

The **Custom scripts** section on **Settings** injects head and body scripts — analytics,
pixels, a chat widget — into your branded pages only. Select **Save scripts** to apply.

<Warning>
  Scripts you paste here run on every page your clients load on your domain. Only paste code
  from a source you trust, and check it before you save.
</Warning>

## Next

<Columns cols={2}>
  <Card title="Custom domain" icon="globe" href="/agency/custom-domain">
    Branding needs your own domain. Connect one and verify its DNS.
  </Card>

  <Card title="Client workspaces" icon="users" href="/agency/client-workspaces">
    Assign plans, suspend or open a client's workspace.
  </Card>

  <Card title="Plans and billing" icon="credit-card" href="/agency/plans-and-billing">
    Bill your clients through your own Stripe account.
  </Card>

  <Card title="Agency overview" icon="building" href="/agency/overview">
    How the reseller layer fits together.
  </Card>
</Columns>